Search intent

Sort rows into Learn, Compare, Buy, Navigate.

What this tool does

Use search intent to organize marketing data before returning it to your spreadsheet.

Starting definition

• Learn: Choose Learn when it is the primary search intent described by the row. Prefer explicit evidence over assumptions.
• Compare: Choose Compare when it is the primary search intent described by the row. Prefer explicit evidence over assumptions.
• Buy: Choose Buy when it is the primary search intent described by the row. Prefer explicit evidence over assumptions.
• Navigate: Choose Navigate when it is the primary search intent described by the row. Prefer explicit evidence over assumptions.

Make it fit your work

Select relevant source columns. Edit the categories, rubric, or condition, preview 20 rows, and adjust the review threshold. Corrections and threshold changes never consume credits.

Example data

Explore the fictional dataset or download 1,000 rows.

Limits

Suggestions can be wrong. Confidence is a review signal, not a guarantee. These tools organize information for human review.

Enable JavaScript to use the interactive spreadsheet tool.