Campaign brief specificity

1 No objective → 5 Measure stated

What this tool does

Use campaign brief specificity to organize marketing data before returning it to your spreadsheet.

Starting definition

• 1 — No objective: No campaign objective is stated.
• 2 — Objective stated: A campaign objective is stated without an audience.
• 3 — Audience stated: The objective and intended audience are stated.
• 4 — Message stated: The objective, audience, and core message or offer are stated.
• 5 — Measure stated: The objective, audience, message or offer, and measurable success target are stated.

Make it fit your work

Select relevant source columns. Edit the categories, rubric, or condition, preview 20 rows, and adjust the review threshold. Corrections and threshold changes never consume credits.

Example data

Explore the fictional dataset or download 1,000 rows.

Limits

Suggestions can be wrong. Confidence is a review signal, not a guarantee. These tools organize information for human review.

Enable JavaScript to use the interactive spreadsheet tool.