Commercial intent

1 Informational → 5 Explicit transaction intent

What this tool does

Use commercial intent to organize marketing data before returning it to your spreadsheet.

Starting definition

• 1 — Informational: Lowest level: Informational. The row gives no meaningful evidence of a higher level.
• 2 — Low: Level 2 of 5: limited evidence between informational and explicit transaction intent.
• 3 — Moderate: Level 3 of 5: clear but moderate evidence between informational and explicit transaction intent.
• 4 — High: Level 4 of 5: strong evidence between informational and explicit transaction intent.
• 5 — Explicit transaction intent: Highest level: Explicit transaction intent. Explicit, strong evidence meets the upper end of this rubric.

Make it fit your work

Select relevant source columns. Edit the categories, rubric, or condition, preview 20 rows, and adjust the review threshold. Corrections and threshold changes never consume credits.

Example data

Explore the fictional dataset or download 1,000 rows.

Limits

Suggestions can be wrong. Confidence is a review signal, not a guarantee. These tools organize information for human review.

Enable JavaScript to use the interactive spreadsheet tool.